Here’s a sign of the times: Activision confirmed through recently released financial documents that it made more money from its phone games last quarter than from all of its console and PC games combined.
As observed by TweakTown, Activision’s quarterly report was released last week and sheds some light on how the biggest games on PC, consoles and mobile are doing financially. And because of games like Diablo Immortal, Call of Duty Mobileand Candy Crush Sagathe besieged Call of Duty the publisher makes a lot of money from phone games. In fact, more than half of its total revenue for the second quarter of 2022 came from mobile titles, not console or PC games.
According to the report, about 51 percent of Activision’s total Q2 2022 revenue will come from mobile games. That adds up to a total of $831 million in mobile game revenue. Meanwhile, its console games earned about $376 million, and PC games brought in slightly less, $332 million. Finally, it made $105 million from events and eSports.
What you might not expect, especially if you don’t realize how mainstream mobile gaming has become over the last decade, is that of the $831 million made from phone games, most came from King titles, not things like Call of Duty Mobile. In the report, Activision says it likes King’s titles Candy Crush and Farm heroes brought in over $680 million.
What these numbers reveal is that for big publishers like Activision, the future is likely one where they invest even more resources and money into mobile games and focus less and less on console games. In an era in which AAA games are more expensive than ever, take years to createand often fail, mobile games have become a lifeline for big game companies looking to keep their heads above water.
For Activision it’s especially important as Call of Duty continues to lose millions of players and poorer performance. Seeing as the company has spent years focusing much of its energy on Call of Duty—at one point he even owned every studio he owned working on the franchise in some capacity — will likely look to diversify into mobile more, not less, moving forward.
It should also be noted that Activision’s hugely successful mobile games are one of the main reasons Microsoft began the process of buying the company earlier this year after a huge public scandal after the company was sued years of sexual harassment and discrimination.
somehow Call of Duty and Warcraft are more like perks that Xbox gets on the top of King and his money printing games.