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Battlefield has been accused of immersing itself in single-player games

Battlefield has been accused of immersing itself in single-player games
Written by boustamohamed31

Mass Effect's Garrus stares into the distance, looking tired and stunned.

The image: BioWare / Kotaku

It’s been a while since Electronic Arts was the villain of video games at the moment, but on Thursday FIFA publisher sucked all the oxygen into the room thanks to a bad joke made even worse by the company’s thug history. If there is a mega gaming corporation there, who shouldn’t take random pictures in single-player games, is the one with experience in closing the studios that make them and jamming multiplayer editions full of microtransactions and loot boxes.

“They’re 10, but they only like to play single-player games,” EA said published at 7:33 p.m. It was a play the meme it first exploded on TikTok in early June and was already losing ground on Twitter late last week. He also quickly aroused heaps of contempt. “Understandably, you’re not familiar with the concept of the 10,” answers Forbes“Paul Tassi.” “You did anthem. I’m just saying a fact here, ” answers on Washington Postis Gene Park.

EA’s initial post has already garnered more than 9,000 comments and 11,000 quotes. Some have pointed out that single player games are among the most popular and recognized by EA, such as The Sims and Dragon Age: Inquisition. Respawn boss Vince Zampela, who is currently watching Star Wars Jedi: Survivor, just reacts to the post with emoji with a face in the palm of your hand. A few hours later, the company withdrew. “Roast is deserved,” it said wrote. “We’re going to take this L because playing games for one player actually makes them 11.”

But EA’s social media mistakes were more than just a brand. This is nerve-wracking because of the publisher’s unique checkered history when it comes to reducing and burning the road to recording revenue. In 2012, the company made $ 4.1 billion. Last year, he made nearly $ 7 billion. This growth was achieved mainly through the doubling of live multiplayer games as well FIFA,, Maddenand Apex Legends,, and finding new ways to generate revenue from them through sophisticated microtransaction stores, seasonal passes, and loot boxes.

At the same time, EA was brutal in investing in new studios until later close them and cancel their ambitious but risky projects in the process. The most scandalous example of this was Visceral Games. Prior to EA Redwood, the studio was applauded by critics Dead space series, only to see it later rejected when it failed to meet sales expectations after sinking into multiplayer and microtransactions. Later, Visceral started working on a single player star Wars game with Uncharted writer Amy Hennig called
Project Ragtag, but Visceral was close instead in 2017 and Ragtag was canceled.

Ragtag was troubled from the start, but the suspension and cancellation also became a lightning rod to the disappointment of EA’s focus on online games, through which it could play nickel and cent.

EA, of course, denied this.

“You may have heard the conversation about one player versus multiplayer or one player versus live service, and it wasn’t about that conversation,” said CEO Andrew Wilson. told investors a little later. “It wasn’t about it being just a single player game or having to be a live service, but rather how to get to a point where the overall gaming experience is right for the players.”

Weeks later, EA released Star Wars: Battlefront II s loot boxes with profit payment.

The ensuing backlash led to legislative scrutiny and the eventual removal of the operating mechanic from many games, including Battlefront II. Remarkably, however, one of the other bastions of the booty boxes is EA FIFAwhere they contribute to the billions the company earns every year from its online sports modes.

The company’s pursuit of new ways to push money out of its games has also led to misfortune anthemfavorite single-player RPG, BioWare’s tragic attempt to copy the success of Bungie’s live services with Fate 2. The multiplayer mechanics were initially pushed into the upcoming ones Dragon Age: Dreadwolf as well as to anthemfailure of persuaded the company to back down. (BioWare remains an exception to the fact that EA shut down past RPG manufacturers such as Mythic, Bullfrog and Origin).

“We’re sure the presidents of banks, oil, tobacco and arms companies are relieved they weren’t on the list this year,” said EA spokesman John Rezberg. said the first year was crowned the worst company in America. After the second time, in 2013, EA gave up production The Sims 4 game only online.

All major video game publishers have a negative reputation for something, even beyond claims sexual discrimination,, bad behavior in the workplaceand brutal overtime. Activision Blizzard finds hits and then hits them in the ground. Every Ubisoft game feels the same. Square Enix is ​​eternal disappointed. With EA, this means that the company would rather trap you in an online casino than make a game, sell it to you, and move on with life. It’s hardly the only company that can already be blamed for this, but the others aren’t trying to publish sweet memes about it.

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